Metrics tell our clients which campaigns yield the most significant traffic flow and from which cities and sources. I would like to include Google Search Console data in my reports for tracking SERP (search engine results page) data, such as clicks, impressions, and CTR (click-through rate).
Getting into some more of the local aspects of SEO, we’ll need to ensure that our reports are adequately optimized to only report on local keyword data. For this section, you’ll need an advanced keyword tool like Semrush, Moz, or Ahrefs.
Equally crucial for tracking local SEO campaigns is filtering data by device. That’s why I like to include sections in my reports outlining traffic by device and even going as granular as by location and device.
Many keyword tools like Semrush offer detailed keyword information about local search results, such as local pack results and featured snippets.
This section will help you complete your story using the data provided and help clients understand what you presented to them.