Facebook Lead Generation Forms: New Tools & Best Practices
Conversion Leads are a new option that uses Facebook’s Conversions API to improve the overall quality of the lead. Where Leads optimize to quantity, giving you the highest volume of leads for your budget.
Conversion Leads Vs. Leads
Taking advantage of Conversion Leads in Facebook requires integrating your backend data with Facebook through the CAPI. The complexity of this process can vary depending on which CRM you use.
Configuring Your CRM
Since the Facebook platform is constantly evolving, let’s revisit these suggestions, along with a few new updates that can greatly improve your chances of getting the right people to raise their hand.
Best Practices: Facebook Lead Generation Forms
Selecting the “Higher Intent” form type adds a confirmation screen before leads are submitted.
Higher Intent Leads
Augmenting potential leads with self-reported data can not only improve the quality of your responses, but it gives your internal sales teams more data to work with during the qualification process.
Use Custom Questions
Facebook gives advertisers three options to select from for use on the final screen after a lead is submitted.These “Call to Action buttons” include:*Visit website.*Download (for gated assets).*Call business.