5 Digital Marketing ROI Metrics You Need To Know

Cost per lead (CPL)

Knowing your cost per lead lets you know how well your marketing efforts are performing and give you the insight you’ll need for making further strategic and budget decisions.

Lead Close Rate

Too often, this is happening offline which means that data isn’t being integrated into analytics or the online data you’re gathering. That’s fine, but you need to make sure you keep an eye on your lead close rate so you can check that against the leads being generated.

Cost Per Acquisition

Many digital marketing leaders operate on Cost per Acquisition (CPA) models as they only pay for lead or sales based on a set amount or goal. This helps push and drive goals to conversions or pre-set outcomes.

Average Order Value

AOV is an essential metric that can help marketers keep track of profits and manage revenue growth and profit reporting.

Conversion Rates By Channel

Conversion rates can be a better indicator of success and let you know where the best opportunities lie. Let’s say 75% of your traffic comes from organic marketing and 25% from PPC. But lo and behold, your PPC conversion rates are double that of organic.

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