5 Experiments To Improve Organic Traffic

SEO Title

Here are a few things you can test to see if they generate results: *Include your target keyword. *Change their length (shorter is not always better). *Experiment with brand name positioning or remove it altogether. *Get click-baity (e.g., Do you want to lose 20 lbs. fast?). *Add published date to demonstrate information relevancy. *Get creative (people love what’s new and whimsical).

SEO Meta Description

*Try different lengths. Traditional SEO wisdom suggests character count between 156-165 – see what works for you. *Add keywords. *Change your tone. Generally speaking, your style should match your brand’s voice, but for a specific page, maybe this isn’t the case. *Get specific – are you getting a lot of visits from one long-tail keyword? Add that to your meta description.

Internal Anchor Text

To experiment with the impact, internal anchor text can have on your organic traffic. You can try things like: *Changing their length (though shorter is often better). *Adding keywords, particularly low-density keywords. *Increasing specificity. *Changing them to be more target link-specific.

Schema Markup

schema is not directly factored into your ranking score, like SEO title, it can improve your click-through rate and impact your user behavior scores. Experiment with adding schema markup to your pages and see if it improves your results.

Images

Here are some things you can try with your images to improve your traffic: *Add images to every page *Choose a different file name *Change your formatting *Compress files when possible *Ensure responsiveness *Add alt text