Social Media Strategy breaks down tactics for dealing with the different types of platforms and each one is specific in its aims.
Engage And Post Regularly
The point of a social network is to socialize. So, share great content regularly to give your followers something to share and get excited about.
Use The Right Tools
Fortunately, there are some handy software options to help you manage and monitor all of your social media accounts from one central hub.
Try To Please Everyone
Don’t
Understanding your audience is one of the most critical parts of your strategy. If you try to please everyone, you’ll offer nothing unique, and nobody will be satisfied.
Delete Negative Reviews
When you see every mention of your brand, it can be tempting to purge negative experiences from the web. Resist that urge.
Neglect Your Audience
Disengaging is one of the worst social media sins. Don’t neglect one network in favor of another or leave comments and questions from a genuinely engaged audience unanswered.