Three Reasons Why Discover Traffic Changes

Google’s new documentation lists three reasons why Discover traffic changes: 1. Changing interests 2. Content types 3. Updates to Google Search

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Changing Interests: Interests In Topics

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Content Types

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Updates to Google Search

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Three Reasons Why Discover Traffic Changes

Google’s new documentation lists three reasons why Discover traffic changes: 1. Changing interests 2. Content types 3. Updates to Google Search

Changing Interests: Interests In Topics

Google's updated guidelines mention that declining interest in a topic can lead to fewer articles and reduced publisher traffic. Topics vary from evergreen to seasonal.

Content Types

Google says that the types of content shown in Discover are subject to change. As with regular search, the changes are meant to surface the content people are interested in.

Updates to Google Search

Google's algorithm updates impact Google Discover traffic, with a focus on signals of usefulness and helpfulness to determine surfaced content.

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